Open Source CRM Learning Guide

Welcome to the Open Source CRM Learning Guide from SearchCRM.com. Here you'll find resources to help you better understand and leverage open source as it applies to your own CRM strategy. From an introduction by Bernard Golden to definitions for open source-related terms to understanding the innovations in tools and technology, this is your best resource for getting up to speed quickly on the open source trend.

Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

de Frederick Newell - 2003 - 256 páginas

Companies ask for my preferences and I tell them what I want from them. Still,
each offer is more meaningless than the last. Why doesn ‘t your so-called CRM ...

The Crm Project Management Handbook: building realistic expectations and managing risk

The Crm Project Management Handbook: building realistic expectations and managing risk

de Michael Gentle - 2002 - 227 páginas
There are at least books on Customer Relationship Management (CRM), whose basic
message goes something like this (fill in with the theme music from Star ...

Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

de Bryan. Foss, Merlin Stone - 2002 - 480 páginas

CUSTOMERS This part focuses on issues related to wealth management, one of the
supposedly hot topics of CRM in financial services, but one conspicuous for ...

CRM: Redefining Customer Relationship Management

CRM: Redefining Customer Relationship Management

de Jeffrey Peel - 2002 - 217 páginas
And communication—effective communication across all customer touch-points—is
what, increasingly, customer relationship management (CRM) is all about.