Experiential Marketing

This book is about moving beyond traditional "features-and-benefits" marketing. Inside you will find a revolutionary approach to marketing for the branding and formation age. It's about showing how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.

 

SAP CRM Interview Questions, Answers, and Explanations: SAP Customer Relationship Management Certification Review

First, and frankly the most important thing to understand about interview questions books is that they help you save time. These books help you understand what deserves your attention and further reading, and what does not. These books help you understand what you need to learn, and what you can safely ignore. As an SAP consultant you can spend several hours each week, if not every day, learning about SAP.

 

mySAP CRM: The Offcial Guidebook to SAP CRM Release 4.0

SAP has recently been pushing hard its mySAP, in part to reach a larger market. Here, we see the buildout of its CRM version 4. Replete with many use cases [examples] to help the reader gain expertise. One case is to generate a repair order. The screen capture for this example depicts a GUI that is rich in many options that the reader might need for her situation.

The CRM Handbook: A Business Guide to Customer Relationship Management

As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her.

 

Smart Marketing -Segmenting Customers for Successful Acquisition & Retention

Author: Russ Lombardo 

 

Info: In his new book, Russ Lombardo answers questions marketers need to know about how to produce successful, personalized marketing programs for acquiring and retaining more customers,...

 

High Performance Marketing: Bringing Method to the Madness of Marketing

Author: Naras V. Eechambadi 

 

Info: In his book, Dr. Eechambadi gives marketers essential tools to drive high performance in today's "pressure-cooker" environment. Specific chapters detail a powerful six-point...

Building Great Customer Experiences

Author: Colin Shaw, John Ivens

 

Info: This book explains how marketers, and organizations overall, need to be thinking to win today. It covers just why the Customer Experience is re-emerging onto centre stage,...