Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

de Frederick Newell - 2003 - 256 páginas

Companies ask for my preferences and I tell them what I want from them. Still,
each offer is more meaningless than the last. Why doesn ‘t your so-called CRM ...